Video content that gets clicked, saved and bought.

Great question if you're newer to this side of marketing. UGC is authentic, creator-shot video — reviews, demos, unboxings and lifestyle clips — made to look like it was filmed by a friend rather than a brand's studio team. Unlike influencer marketing, you're not paying for my following; you're paying for the content itself, so you can post it from your own handle, run it as a paid ad, or both. One shoot usually ends up working a lot harder for you than a single influencer post would.

Yes — this is genuinely where I spend most of my time. I build content with a paid-media brief in mind from the start: multiple hooks so you've got options to test, clean cuts so your editor can trim for different placements, and full ads usage rights included. If you're already running Meta or TikTok ads, think of me as another creative input into your testing pipeline — content built to be tested and iterated on, not just watched once and forgotten.

Yes. I make demo and try-on style videos built specifically for TikTok Shop's format — short, punchy, and structured to move someone from "that looks good" to "added to basket" in under a minute. If you're already selling through TikTok Shop, or considering it, this is one of the first formats I'd point you towards — it suits UGC far better than a polished brand advert.

I keep pricing off the public site so I can tailor it to your brief rather than a one-size-fits-all list. Send me a message with what you're after — a single video, a monthly partnership, or ad usage rights on existing content — and I'll come back with a rate card and a realistic timeline, usually within a day or two.

Yes, and it's one of my favourite categories to shoot. Check-in experiences, room tours, dining content and amenity walkthroughs, filmed the way an actual guest would experience the stay rather than a staged commercial. For hotels, restaurants and venues, that authenticity tends to be the whole point — "here's what it's actually like" earns more trust than a polished brochure shot ever will.

For most product-based briefs, yes — I'll need it in hand to film demos, try-ons or unboxings properly. Once it arrives, I'll agree a turnaround with you and get started. If your brief doesn't need a physical product (a hotel stay, a service, a trend format), we can usually skip this step entirely.

It depends on the brief and whether a product needs to land with me first, but I'll always agree a realistic timeframe with you before we start, and stick to it. As a rough guide, a single UGC video usually comes back within a week of the product arriving; ad content with multiple hooks can take a little longer since there's simply more to shoot and edit.